| 000 | 00439nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 100 | _aRodgers, Bucks | ||
| 245 | _aIBM Way: Insights into the world's most successful marketing orgonisation | ||
| 260 |
_c1986 _bHarper & Row _aNew York |
||
| 300 | _aXIV, 235 p. | ||
| 366 | _b1986 | ||
| 541 | _g3316/05.08.86 | ||
| 650 | _aMarketing | ||
| 942 | _cBK | ||
| 999 |
_c3447 _d3447 |
||