000 00567nam a2200181Ia 4500
008 100324s9999 xx 000 0 und d
100 _aKrishnan, N.V.H and Venkatesh, S.Prasanna
240 _aIndian Journal of Marketing
245 _aChallenges of merchandising strategies in fashion retailing: a study on private labels vs manufactured brands
246 _f2008
260 _c2008
300 _bV. 38
_cIssue. 3
_a14-21
366 _b2008
366 _bMarch
650 _aMarketing
653 _aFashion;Retail market;Retail sector;Brand;
942 _cJA
999 _c40914
_d40914