000 00496nam a2200181Ia 4500
008 100324s9999 xx 000 0 und d
100 _aSundaram, N and Geetha, S
240 _aIndian Journal of Marketing
245 _aMarketing mix strategies adopted by selected Indian business outsourcers
246 _f2008
260 _c2008
300 _bV. 38
_cIssue. 4
_a22-37
366 _b2008
366 _bApril
650 _aMarketing
653 _aMarketing;Marketing Mix;
942 _cJA
999 _c40924
_d40924