000 | 00496nam a2200181Ia 4500 | ||
---|---|---|---|
008 | 100324s9999 xx 000 0 und d | ||
100 | _aSundaram, N and Geetha, S | ||
240 | _aIndian Journal of Marketing | ||
245 | _aMarketing mix strategies adopted by selected Indian business outsourcers | ||
246 | _f2008 | ||
260 | _c2008 | ||
300 |
_bV. 38 _cIssue. 4 _a22-37 |
||
366 | _b2008 | ||
366 | _bApril | ||
650 | _aMarketing | ||
653 | _aMarketing;Marketing Mix; | ||
942 | _cJA | ||
999 |
_c40924 _d40924 |