000 00486nam a2200181Ia 4500
008 100324s9999 xx 000 0 und d
100 _aAkula, Ravi
240 _aIndian Journal of Marketing
245 _aCo branding:an innovative strategy in Marketing
246 _f2008
260 _c2008
300 _bV. 38
_cIssue. 6
_a29-30
366 _b2008
366 _bJune
650 _aMarketing
653 _aBranding;brand;Innovative strategy;Strategy;Marketing;
942 _cJA
999 _c40934
_d40934