000 00614nam a2200181Ia 4500
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100 _aAgarwal, Noopur and Tripathi, Aditya Prakash
240 _aIndian Journal of Marketing
245 _aAnalyzing the impact of Television advertising on childrens food preferences:a study of Indian perspective(with special reference to Delhi and NCR)
246 _f2008
260 _c2008
300 _bV. 38
_cIssue. 6
_a42-49
366 _b2008
366 _bJune
650 _aMarketing
653 _aAdvertising;Television;Child;Food products;India;
942 _cJA
999 _c40937
_d40937