000 00542nam a2200181Ia 4500
008 100324s9999 xx 000 0 und d
100 _aVernekar, Sachin S and Wadhwa, Preety
240 _aIndian Journal of Marketing
245 _aKids mean business makers beware!a market survey on impact of advertising on Kids
246 _f2008
260 _c2008
300 _bV. 38
_cIssue. 8
_a09-14
366 _b2008
366 _bAugust
650 _aMarketing
653 _aAdvertising;Advertising on Kids;Business makers;
942 _cJA
999 _c40941
_d40941