000 00488nam a2200181Ia 4500
008 100324s9999 xx 000 0 und d
100 _aSharma, Narendra K and Srivastava, Kavita
240 _aIndian Journal of Marketing
245 _aBrabd extension:strategy for new product introduction
246 _f2008
260 _c2008
300 _bV. 38
_cIssue. 8
_a33-39
366 _b2008
366 _bAugust
650 _aMarketing
653 _aBrand;New Product;
942 _cJA
999 _c40948
_d40948