| 000 | 00520nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 100 | _aGaurav, Kunal | ||
| 240 | _aIndian Journal of Marketing | ||
| 245 | _aInternational advertising strategy:standardization or adaptation? | ||
| 246 | _f2008 | ||
| 260 | _c2008 | ||
| 300 |
_bV. 38 _cIssue. 7 _a08-13 |
||
| 366 | _b2008 | ||
| 366 | _bJuly | ||
| 650 | _aMarketing | ||
| 653 | _aInternational advertising strategy;Advertising Strategy;Advertising; | ||
| 942 | _cJA | ||
| 999 |
_c40953 _d40953 |
||