| 000 | 00532nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 100 | _aVerma, D.P.S and Kapoor, Neeru | ||
| 240 | _aGlobal Business Review | ||
| 245 | _aInfluence of TV advertisements on childerns buying response: Role of Perent child interaction | ||
| 246 |
_aJ5138 _f2004 |
||
| 260 | _c2004 | ||
| 300 |
_bV. 5 _cIssue. 1 _a73-96 |
||
| 366 | _b2004 | ||
| 366 | _bJan-June | ||
| 650 | _aManagement | ||
| 653 | _aAdvertisement;Television(TV); | ||
| 942 | _cJA | ||
| 999 |
_c41193 _d41193 |
||