000 00596nam a2200181Ia 4500
008 100324s9999 xx 000 0 und d
100 _aMishra, Hari Govind and Mahajan, Chetna
240 _aIndian journal of marketing (M)
245 _aDetermination of potential for customer satisfaction and dissatisfaction in Mobile handsets using Kano Model
246 _f2008
260 _c2008
300 _bV. 38
_cIssue. 11
_a08-13
366 _b2008
366 _bNov
650 _aMarketing
653 _aCustomer satisfaction;Mobile Handset industry;Mobile Phones;Kano Model;
942 _cJA
999 _c43137
_d43137