000 00459nam a2200181Ia 4500
008 100324s9999 xx 000 0 und d
100 _aRam Raj, Venkat T and Azeem, M.A
240 _aIndian journal of marketing (M)
245 _aRebranding: a business Imperative
246 _f2008
260 _c2008
300 _bV. 38
_cIssue. 12
_a15-21
366 _b2008
366 _bDec
650 _aMarketing
653 _aRebarding;Brand;
942 _cJA
999 _c43151
_d43151