| 000 | 00546nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 100 | _aSekar, P C and Thomas, B J | ||
| 240 | _aIndian journal of marketing (M) | ||
| 245 | _aMeasurement and Validity of Jennifer Aakers Brand Personality Scale for Close Up Brand | ||
| 246 | _f2008 | ||
| 260 | _c2008 | ||
| 300 |
_bV. 38 _cIssue. 10 _a03-12 |
||
| 366 | _b2008 | ||
| 366 | _bOct | ||
| 650 | _aMarketing | ||
| 653 | _aBrand;Brand Personality;Close up Brand;Brand Management; | ||
| 942 | _cJA | ||
| 999 |
_c43161 _d43161 |
||