000 00465nam a2200181Ia 4500
008 100324s9999 xx 000 0 und d
100 _aPandey, Devendra Prasad
240 _aIndian journal of marketing (M)
245 _aSocial Marketing
246 _f2008
260 _c2008
300 _bV. 38
_cIssue. 10
_a49-57
366 _b2008
366 _bOct
650 _aMarketing
653 _aSocial Marketing;Marketing;Commerical Marketing;
942 _cJA
999 _c43169
_d43169