000 00504nam a2200181Ia 4500
008 100324s9999 xx 000 0 und d
100 _aKumar, D.N.S
240 _aIndian journal of marketing (M)
245 _aChaning consumer Behaviour and soft drinks marketing in North Goa: a case study
246 _f2008
260 _c2008
300 _bV. 38
_cIssue. 10
_a37-48
366 _b2008
366 _bOct
650 _aMarketing
653 _aConsumer Behaviour;Soft Drinks;Goa;
942 _cJA
999 _c43173
_d43173