| 000 | 00608nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 100 | _aMarkose, Binu and Jayachandran, S | ||
| 240 | _aIndian journal of marketing (M) | ||
| 245 | _aMeasurement in marketing: a study on construct validation with special reference to multitrait multimethod(MTMM) matrix | ||
| 246 | _f2009 | ||
| 260 | _c2009 | ||
| 300 |
_bV. 39 _cIssue. 7 _a03-08 |
||
| 366 | _b2009 | ||
| 366 | _bJuly | ||
| 650 | _aMarketing | ||
| 653 | _aValidation;marketing;Construct validation;Multitrait Multimethod(MTMM) Matrix; | ||
| 942 | _cJA | ||
| 999 |
_c43195 _d43195 |
||