| 000 | 00557nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 100 | _aKeerthi, Pa and Vijatalakshmi, R | ||
| 240 | _aIndian journal of marketing (M) | ||
| 245 | _aComparative study on the perception level of the services offered by LIC and ICICI prudential | ||
| 246 | _f2009 | ||
| 260 | _c2009 | ||
| 300 |
_bV. 39 _cIssue. 8 _a40-54 |
||
| 366 | _b2009 | ||
| 366 | _bAug | ||
| 650 | _aMarketing | ||
| 653 | _aLife Insurance Corporation(LIC);ICICI;ICICI Prudential; | ||
| 942 | _cJA | ||
| 999 |
_c43221 _d43221 |
||