| 000 | 00594nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 100 | _aGoodwin, D.R. and Priyadarshni, Jyothsan K | ||
| 240 | _aIndian journal of marketing (M) | ||
| 245 | _aMeasuring brand recall in print media advertising: a study of selected brands of personal care industry | ||
| 246 | _f2009 | ||
| 260 | _c2009 | ||
| 300 |
_bV. 39 _cIssue. 10 _a22-28 |
||
| 366 | _b2009 | ||
| 366 | _bOCt | ||
| 650 | _aMarketing | ||
| 653 | _aMedia Advertising;Advertising;Brand;Print Media;Personal care industry; | ||
| 942 | _cJA | ||
| 999 |
_c43225 _d43225 |
||