| 000 | 00495nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 100 | _aPongiannan, K | ||
| 240 | _aIndian journal of marketing (M) | ||
| 245 | _aPerception towards memorability of advertisements on TV - a descriptive study | ||
| 246 | _f2009 | ||
| 260 | _c2009 | ||
| 300 |
_bV. 39 _cIssue. 9 _a35-40 |
||
| 366 | _b2009 | ||
| 366 | _bSep | ||
| 650 | _aMarketing | ||
| 653 | _aAdvertisement;Tv Adds;Media; | ||
| 942 | _cJA | ||
| 999 |
_c43231 _d43231 |
||