000 00490nam a2200181Ia 4500
008 100324s9999 xx 000 0 und d
100 _aSrivastava, R.K
240 _aIndian journal of marketing (M)
245 _aEffectiveness of global advertisements on Indian Culture
246 _f2009
260 _c2009
300 _bV. 39
_cIssue. 10
_a34-41
366 _b2009
366 _bOCt
650 _aMarketing
653 _aAdvertisement;Global advertisement;India;
942 _cJA
999 _c43237
_d43237