000 00527nam a2200181Ia 4500
008 100324s9999 xx 000 0 und d
100 _aGautam, Amit and Johri, Gyanendra B.S.
240 _aIndian journal of marketing (M)
245 _aApex managerial approach towards various proportions of holistic marketing interactions
246 _f2009
260 _c2009
300 _bV. 39
_cIssue. 8
_a55-59
366 _b2009
366 _bAug
650 _aMarketing
653 _aApex;Managerial approach;
942 _cJA
999 _c43265
_d43265