000 00554nam a2200181Ia 4500
008 100324s9999 xx 000 0 und d
100 _aSastry, B.V.H. Kameswara and Chandrasekhar, D.V
240 _aIndian journal of marketing (M)
245 _aInnovative marketing practices suiting the current social behavior of Indian customers
246 _f2009
260 _c2009
300 _bV. 39
_cIssue. 9
_a22-26
366 _b2009
366 _bSep
650 _aMarketing
653 _aSocial behaviour;Innovative marketing;India;
942 _cJA
999 _c43279
_d43279