000 | 00460nam a2200181Ia 4500 | ||
---|---|---|---|
008 | 100324s9999 xx 000 0 und d | ||
100 | _aSinghal, Shashi | ||
240 | _aIndian journal of marketing (M) | ||
245 | _aAdvertising in multiplexes: brand theatre | ||
246 | _f2009 | ||
260 | _c2009 | ||
300 |
_bV. 39 _cIssue. 11 _a10-14 |
||
366 | _b2009 | ||
366 | _bNov | ||
650 | _aMarketing | ||
653 | _aAdvertisiment;Brand;India; | ||
942 | _cJA | ||
999 |
_c43295 _d43295 |