000 00460nam a2200181Ia 4500
008 100324s9999 xx 000 0 und d
100 _aSinghal, Shashi
240 _aIndian journal of marketing (M)
245 _aAdvertising in multiplexes: brand theatre
246 _f2009
260 _c2009
300 _bV. 39
_cIssue. 11
_a10-14
366 _b2009
366 _bNov
650 _aMarketing
653 _aAdvertisiment;Brand;India;
942 _cJA
999 _c43295
_d43295