000 00370nam a2200157Ia 4500
008 100324s9999 xx 000 0 und d
100 _aRavi Dhar and Rashi Glazer
240 _aHarvard Business Review (M)
245 _aHedging Customers
246 _f2003
260 _c2003
300 _bV.
_cIssue.
_a86-92
366 _b2003
366 _bMay
942 _cJA
999 _c43315
_d43315