000 00383nam a2200157Ia 4500
008 100324s9999 xx 000 0 und d
100 _aJohn Blasberg and Vijay Vishwanath
240 _aHarvard Business Review (M)
245 _aMaking cool brands hot
246 _f2003
260 _c2003
300 _bV.
_cIssue.
_a20-22
366 _b2003
366 _bJun
942 _cJA
999 _c43365
_d43365