| 000 | 00550nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 100 | _aLodish, Meonard M. and Mela, carl F. | ||
| 240 | _aHarvard Business Review (M) | ||
| 245 | _aIf brands are built over years, why are they managed over quarters? | ||
| 246 | _f2007 | ||
| 260 | _c2007 | ||
| 300 |
_bV. 2 _cIssue. 7/8 _a94-102 |
||
| 366 | _b2007 | ||
| 366 | _bJuly-August | ||
| 650 | _aBusiness management | ||
| 653 | _aBusiness management;Branding;Price promotion;Wal-Mart; | ||
| 942 | _cJA | ||
| 999 |
_c43453 _d43453 |
||