000 00532nam a2200181Ia 4500
008 100324s9999 xx 000 0 und d
100 _aBhardwaj, P
240 _aGITAM Journal of Management (Q)
245 _aSustaining the value of branded Drugs: a strategic and administrative issue
246 _aJ5117
_f2004
260 _c2004
300 _bV. 2
_cIssue. 1
_a95-105
366 _b2004
366 _bJan-June
650 _aManagement
653 _aBranded Drugs;Drugs;Pharmaceutical Industry;Health care;
942 _cJA
999 _c43775
_d43775