000 | 00453nam a2200181Ia 4500 | ||
---|---|---|---|
008 | 100324s9999 xx 000 0 und d | ||
100 | _aDas P K and Jena, R K | ||
240 | _aGITAM Journal of Management (Q) | ||
245 | _aCelebrity Brand Endorsement: an analysis | ||
246 |
_aJ5113 _f2005 |
||
260 | _c2005 | ||
300 |
_bV. 3 _cIssue. 2 _a35-41 |
||
366 | _b2005 | ||
366 | _b35-41 | ||
650 | _aManagement | ||
653 | _aBrand; | ||
942 | _cJA | ||
999 |
_c43795 _d43795 |