000 00453nam a2200181Ia 4500
008 100324s9999 xx 000 0 und d
100 _aDas P K and Jena, R K
240 _aGITAM Journal of Management (Q)
245 _aCelebrity Brand Endorsement: an analysis
246 _aJ5113
_f2005
260 _c2005
300 _bV. 3
_cIssue. 2
_a35-41
366 _b2005
366 _b35-41
650 _aManagement
653 _aBrand;
942 _cJA
999 _c43795
_d43795