000 00507nam a2200181Ia 4500
008 100324s9999 xx 000 0 und d
100 _aBlichfeldt, B S
240 _aGITAM Journal of Management (Q)
245 _aSticking to what you do best: Path dependencies in Product and Brand Management
246 _aJ8272
_f2007
260 _c2007
300 _bV. 5
_cIssue. 2
_a13-19
366 _b2007
366 _bApr-June
650 _aManagement
653 _aBrand;Brand Management;
942 _cJA
999 _c43847
_d43847