| 000 | 00495nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 100 | _aBhattacharyya, S and Jham, V | ||
| 240 | _aGITAM Journal of Management (Q) | ||
| 245 | _aImpact of Social Advertising: an Indian Experience | ||
| 246 |
_aJ5116 _f2003 |
||
| 260 | _c2003 | ||
| 300 |
_bV. 1 _cIssue. 2 _a108-123 |
||
| 366 | _b2003 | ||
| 366 | _bjuly-Dec | ||
| 650 | _aManagement | ||
| 653 | _aSocioal Advertising;India; | ||
| 942 | _cJA | ||
| 999 |
_c43889 _d43889 |
||