000 00487nam a2200181Ia 4500
008 100324s9999 xx 000 0 und d
100 _aSatish Kumar, R
240 _aGITAM Journal of Management (Q)
245 _aCRM as a Catalyst for building brands
246 _aJ5113
_f2005
260 _c2005
300 _bV. 3
_cIssue. 1
_a172-179
366 _b2005
366 _bJan-June
650 _aManagement
653 _aBrand;Customer Relationship Management(CRM);
942 _cJA
999 _c43929
_d43929