| 000 | 00498nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 100 | _aAnnamalai, Vijayanand | ||
| 240 | _aGITAM Journal of Management (Q) | ||
| 245 | _aComparative advertisements consumer Behaviour and strategy | ||
| 246 |
_aJ7836 _f2006 |
||
| 260 | _c2006 | ||
| 300 |
_bV. 4 _cIssue. 2 _a220-240 |
||
| 366 | _b2006 | ||
| 366 | _bJuly-Dec | ||
| 650 | _aManagement | ||
| 653 | _aConsumer Behaviour;Strategy; | ||
| 942 | _cJA | ||
| 999 |
_c44021 _d44021 |
||