000 00497nam a2200181Ia 4500
008 100324s9999 xx 000 0 und d
100 _aBalaji, M S and Roy, Sanjit Kumar
240 _aGITAM Journal of Management (Q)
245 _aCase Study: Unilever: A Giant in Trouble: a case study
246 _aJ8012
_f2007
260 _c2007
300 _bV. 5
_cIssue. 4
_a204-217
366 _b2007
366 _bOct-Dec
650 _aManagement
653 _aUnilever;Case study;
942 _cJA
999 _c44039
_d44039