000 00575nam a2200181Ia 4500
008 100324s9999 xx 000 0 und d
100 _aMukerjee, Kaushik
240 _aGITAM Journal of Management (Q)
245 _aUse of Business analytics for better CRM in the banking and insurance industry in India
246 _aJ8012
_f2007
260 _c2007
300 _bV. 5
_cIssue. 4
_a44-52
366 _b2007
366 _bOct-Dec
650 _aManagement
653 _aInsurance Industry;Customer Resources Management(CRM);Banking;Banking Sector;India;
942 _cJA
999 _c44053
_d44053