| 000 | 00586nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 100 | _aMani, Rajan and Menon, Mohandas J. | ||
| 240 | _aGITAM Journal of Management (Q) | ||
| 245 | _aMillennium of choice a case study | ||
| 246 |
_aJ8499 _f2008 |
||
| 260 | _c2008 | ||
| 300 |
_bV. 6 _cIssue. 4 _a232-237 |
||
| 366 | _b2008 | ||
| 366 | _bOct - Dec | ||
| 650 | _aManagement | ||
| 653 | _aBrand proliferation;Customer loyalty;Deal proneness;Market strategy and tactics;Just satisfied;Customer;Relationship marketing; | ||
| 942 | _cJA | ||
| 999 |
_c44225 _d44225 |
||