| 000 | 00548nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 100 | _aSharma, Gourab Das and Ray, Subhasis | ||
| 240 | _aGITAM Journal of Management (Q) | ||
| 245 | _aAnalying effectiveness of online advertising in Indian context | ||
| 246 |
_aJ8499 _f2008 |
||
| 260 | _c2008 | ||
| 300 |
_bV. 6 _cIssue. 4 _a174-191 |
||
| 366 | _b2008 | ||
| 366 | _bOct - Dec | ||
| 650 | _aManagement | ||
| 653 | _aAnalyzing effectiveness;Online advertising;Indian context; | ||
| 942 | _cJA | ||
| 999 |
_c44295 _d44295 |
||