| 000 | 00558nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 100 | _aRoy, Dilip et al. | ||
| 240 | _aGITAM Journal of Management (Q) | ||
| 245 | _aDetermination of the learning effects of brands through markovian analysis of brand switching | ||
| 246 |
_aJ8498 _f2008 |
||
| 260 | _c2008 | ||
| 300 |
_bV. 6 _cIssue. 2 _a75-82 |
||
| 366 | _b2008 | ||
| 366 | _bApr - June | ||
| 650 | _aManagement | ||
| 653 | _aLearning effect;Brand;Markovian analysis;Brand switching; | ||
| 942 | _cJA | ||
| 999 |
_c44303 _d44303 |
||