| 000 | 00439nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 100 | _aBughin, Jacques et al. | ||
| 240 | _aMCKINSEY QUARTERLY | ||
| 245 | _aHow poor metircs undermine digital marketing | ||
| 246 | _f2009 | ||
| 260 | _c2009 | ||
| 300 |
_bV. _cIssue. 1 _a106-107 |
||
| 366 | _b2009 | ||
| 650 | _aFinance | ||
| 653 | _aPoor metrics;Digital marketing; | ||
| 942 | _cJA | ||
| 999 |
_c44405 _d44405 |
||