000 00456nam a2200169Ia 4500
008 100324s9999 xx 000 0 und d
100 _aFilho, Gilberto Duarte De Abreu et al.
240 _aMCKINSEY QUARTERLY
245 _aBrand building in emerging markets
246 _f2003
260 _c2003
300 _bV.
_cIssue.
_a6-9
366 _b2003
650 _aFinance
653 _aBrand;Branding;Emerging markets;Consumer goods;
942 _cJA
999 _c44423
_d44423