000 | 00512nam a2200169Ia 4500 | ||
---|---|---|---|
008 | 100324s9999 xx 000 0 und d | ||
100 | _aCourt, David et al. | ||
240 | _aMCKINSEY QUARTERLY | ||
245 | _aConsumer decision journey | ||
246 | _f2009 | ||
260 | _c2009 | ||
300 |
_bV. _cIssue. 3 _a97-107 |
||
366 | _b2009 | ||
650 | _aFinance | ||
653 | _aConsumer decision;Journey;Consumer purchasing behaviour;Electronic industies and goods;Televisions;Amazon.com;Brands;Marketing; | ||
942 | _cJA | ||
999 |
_c44439 _d44439 |