000 00512nam a2200169Ia 4500
008 100324s9999 xx 000 0 und d
100 _aCourt, David et al.
240 _aMCKINSEY QUARTERLY
245 _aConsumer decision journey
246 _f2009
260 _c2009
300 _bV.
_cIssue. 3
_a97-107
366 _b2009
650 _aFinance
653 _aConsumer decision;Journey;Consumer purchasing behaviour;Electronic industies and goods;Televisions;Amazon.com;Brands;Marketing;
942 _cJA
999 _c44439
_d44439