000 00443nam a2200169Ia 4500
008 100324s9999 xx 000 0 und d
100 _aCourt, David
240 _aMCKINSEY QUARTERLY
245 _aDownturns new rules for marketers
246 _f2009
260 _c2009
300 _bV.
_cIssue. 1
_a66-75
366 _b2009
650 _aFinance
653 _aMarketing resources;Advertising vehicles;Sales approaches;
942 _cJA
999 _c44513
_d44513