| 000 | 00418nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 100 | _aAufreiter, Nora A. et al. | ||
| 240 | _aMCKINSEY QUARTERLY | ||
| 245 | _aBetter branding | ||
| 246 | _f2003 | ||
| 260 | _c2003 | ||
| 300 |
_bV. _cIssue. 4 _a29-39 |
||
| 366 | _b2003 | ||
| 650 | _aFinance | ||
| 653 | _aBranding;Brands identity;Mobile phone; | ||
| 942 | _cJA | ||
| 999 |
_c44565 _d44565 |
||