000 00520nam a2200181Ia 4500
008 100324s9999 xx 000 0 und d
100 _aBanerjee, Saikat
240 _aALTERNATIVE (Half Yearly)
245 _aDifferentiation in a niche market: a case of Herts India Ltd
246 _f2006
260 _c2006
300 _bV. 5
_cIssue. 2
_a90-101
366 _b2006
366 _bApr-Sep
650 _aManagement
653 _aNiche Market;Hertz India Ltd;India;Car Industry;Car rental Industry;
942 _cJA
999 _c44611
_d44611