000 00557nam a2200181Ia 4500
008 100324s9999 xx 000 0 und d
100 _aPathak, Pramod and Singh, Saumya
240 _aALTERNATIVE (Half Yearly)
245 _aIncreasing Competitiveness through marketing: a case study of life insurance coporation of India
246 _aJ7840
_f2003
260 _c2003
300 _bV. 2
_cIssue. 1
_a32-38
366 _b2003
366 _bOct-Mar
650 _aManagement
653 _aMarketing;Life Insurance Coporation(LIC);India;
942 _cJA
999 _c44633
_d44633