| 000 | 00584nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 100 | _aSimakova, Elena and Neyland, Daniel | ||
| 240 | _aMarketing Theory (Q) | ||
| 245 | _aMarketing mobile futures:assembling constituencies and creating compelling stories for an emerging technology | ||
| 246 | _f2007 | ||
| 260 | _c2007 | ||
| 300 |
_bV. 8 _cIssue. 1 _a91-116 |
||
| 366 | _b2007 | ||
| 366 | _bMarch | ||
| 650 | _aMarketing | ||
| 653 | _aCompelling;Constituencies;Mobility;Radio Frequency Identification(RFID); | ||
| 942 | _cJA | ||
| 999 |
_c46635 _d46635 |
||