| 000 | 00536nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 100 | _aOMalley, Lisa Et al | ||
| 240 | _aMarketing Theory (Q) | ||
| 245 | _aDeath of a metaphor:reviewing the marketing as relationships frame | ||
| 246 | _f2008 | ||
| 260 | _c2008 | ||
| 300 |
_bV. 08 _cIssue. 2 _a167-187 |
||
| 366 | _b2008 | ||
| 366 | _bJune | ||
| 650 | _aMarketing | ||
| 653 | _aInterpersonal relationship metaphor;Relationship marketing;Social exchange theory; | ||
| 942 | _cJA | ||
| 999 |
_c46643 _d46643 |
||