000 00537nam a2200181Ia 4500
008 100324s9999 xx 000 0 und d
100 _aWaeraas, Arild
240 _aMarketing Theory (Q)
245 _aCan public sector organisations be coherent corporate brands?
246 _f2008
260 _c2008
300 _bV. 08
_cIssue. 2
_a205-221
366 _b2008
366 _bJune
650 _aMarketing Theory
653 _aCorporate branding;Organisational identity;Organisational values;Public organisations;
942 _cJA
999 _c46645
_d46645