000 | 00537nam a2200181Ia 4500 | ||
---|---|---|---|
008 | 100324s9999 xx 000 0 und d | ||
100 | _aWaeraas, Arild | ||
240 | _aMarketing Theory (Q) | ||
245 | _aCan public sector organisations be coherent corporate brands? | ||
246 | _f2008 | ||
260 | _c2008 | ||
300 |
_bV. 08 _cIssue. 2 _a205-221 |
||
366 | _b2008 | ||
366 | _bJune | ||
650 | _aMarketing Theory | ||
653 | _aCorporate branding;Organisational identity;Organisational values;Public organisations; | ||
942 | _cJA | ||
999 |
_c46645 _d46645 |