| 000 | 00532nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 100 | _aTadajewski, Mark | ||
| 240 | _aMarketing Theory (Q) | ||
| 245 | _aIncommensurable paradigms cognitive bias and the pilitics of marketing theory | ||
| 246 | _f2008 | ||
| 260 | _c2008 | ||
| 300 |
_bV. 8 _cIssue. 3 _a273-297 |
||
| 366 | _b2008 | ||
| 366 | _bSep | ||
| 650 | _aMarketing | ||
| 653 | _aMarketing Theory;Multiple paradigm research;Paradigm incommensurability; | ||
| 942 | _cJA | ||
| 999 |
_c46649 _d46649 |
||