| 000 | 00594nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 100 | _aCass, O Aron | ||
| 240 | _aMarketing Theory (Q) | ||
| 245 | _aResource based view of the political party and value creation for the voter citizen an integrated framework for political marketing | ||
| 246 | _f2009 | ||
| 260 | _c2009 | ||
| 300 |
_bV. 9 _cIssue. 2 _a189-208 |
||
| 366 | _b2009 | ||
| 366 | _bJune | ||
| 650 | _aMarketing | ||
| 653 | _aElections;Political marketing;Political parties;Resource based view;Value creation; | ||
| 942 | _cJA | ||
| 999 |
_c46655 _d46655 |
||