000 00572nam a2200181Ia 4500
008 100324s9999 xx 000 0 und d
100 _aHughes, Andrew and Dann, Stephen
240 _aMarketing Theory (Q)
245 _aPolitical marketing and stakeholder engagement
246 _f2009
260 _c2009
300 _bV. 9
_cIssue. 2
_a243-256
366 _b2009
366 _bJune
650 _aMarketing
653 _aMarketing definition;Marketing mix;Political marketing definition;Stakeholders;2007 American marketing association definition;
942 _cJA
999 _c46659
_d46659