| 000 | 00544nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 100 | _aMuzellec, Laurent and Lambkin, Mary C. | ||
| 240 | _aMarketing Theory (Q) | ||
| 245 | _aCorporate branding and brand architecture a conceptual framework | ||
| 246 | _f2009 | ||
| 260 | _c2009 | ||
| 300 |
_bV. 9 _cIssue. 1 _a39-54 |
||
| 366 | _b2009 | ||
| 366 | _bMarch | ||
| 650 | _aMarketing | ||
| 653 | _aBrand architecture;Brand equity;Brand extension;Corporate brand;rebranding; | ||
| 942 | _cJA | ||
| 999 |
_c46663 _d46663 |
||